Humour And TikTok-First Strategy Could Make ‘Lump Lottery’ an Annual NZ Campaign

Director Alex Roberts, plus Colenso creatives, planner, and social strategist, told LBB’s Tom Loudon how they took a creator-led approach to social, and worked with non-actors on-set

Director Alex Roberts, plus Colenso creatives, planner, and social strategist, told LBB’s Tom Loudon how they took a creator-led approach to social, and worked with non-actors on-set