Cultural Relevance, Creative Courage and Why AI Still Needs Humans

10 Days’ chief brand officer Pia de Malherbe sat down with former CMO of Boots, Pete Markey to discuss the cultural relevance at TikTok speed, the courage a modern CMO […]

10 Days’ chief brand officer Pia de Malherbe sat down with former CMO of Boots, Pete Markey to discuss the cultural relevance at TikTok speed, the courage a modern CMO needs, and how to resist the hype and the fear of AI