A&W Smashes Entire Restaurant for Smash Burger Launch

Rethink’s warped Toronto pop-up turns smashed trays, signage and even brand mascot Rooty into a surreal tribute to burger destruction ahead of the Canada-wide launch

Rethink’s warped Toronto pop-up turns smashed trays, signage and even brand mascot Rooty into a surreal tribute to burger destruction ahead of the Canada-wide launch