Agency tells LBB’s Ben Conway about developing ‘Can You Imagine?’ for the New York Lottery, teaming with Biscuit duo Los Pérez and photographer Todd Anthony to rebrand and unify the games in a way the city’s dreamers can feel
How McCann New York Transformed the Lottery into Tickets for Imagination
Agency tells LBB’s Ben Conway about developing ‘Can You Imagine?’ for the New York Lottery, teaming with Biscuit duo Los Pérez and photographer Todd Anthony to rebrand and unify the […]