“Cake on Cake Never Wins”: Pelle Sjoenell on Film’s Unique Power at Cannes Lions

The 2026 Film Lions jury president believes Cannes Lions’ original category will outlast every other that follows, and says the industry’s biggest trends move like tides, returning as their opposites, […]

The 2026 Film Lions jury president believes Cannes Lions’ original category will outlast every other that follows, and says the industry’s biggest trends move like tides, returning as their opposites, writes LBB’s Addison Capper