The CEO tells LBB’s Tess Connery-Britten the investment firm backing the deal, Parc, “bought into us as a management team” and keeping the brand is important because it has “a lot of equity”
Dani Bassil on Buying M+C Saatchi AUNZ: “People Love The Fact You’re Backing Yourself”
The CEO tells LBB’s Tess Connery-Britten the investment firm backing the deal, Parc, “bought into us as a management team” and keeping the brand is important because it has “a […]