How Essity Revolutionised Femcare Marketing with 3 Immortal Ads

Luciana De Azevedo Lara tells LBB’s Zhenya Tsenzharyk what it takes to disrupt a category, and how the femcare brand and AMV BBDO scored an Immortal Awards three-peat by breaking […]

Luciana De Azevedo Lara tells LBB’s Zhenya Tsenzharyk what it takes to disrupt a category, and how the femcare brand and AMV BBDO scored an Immortal Awards three-peat by breaking taboos