Creative Performance: The Power of Combining Data and Creativity to Drive Results

dentsu Mexico’s Paola Máximo and Dentsu Creative Mexico and LATAM’s Said Gil explore how artificial intelligence, data, and technology are transforming the relationship between creativity and results, giving rise to […]

dentsu Mexico’s Paola Máximo and Dentsu Creative Mexico and LATAM’s Said Gil explore how artificial intelligence, data, and technology are transforming the relationship between creativity and results, giving rise to a new marketing model known as creative performance