Kendall Jenner Steps Into the World of ‘The Devil Wears Prada’ with L’Oréal

Mar 16, 2026

Created by Maximum Effort, the campaign places viewers in the cut-throat, fast-paced world of Runway Magazine, starring L’Oréal global brand ambassadors Kendall Jenner and Simone Ashley, reports LBB’s Abi Lightfoot

How Cultural Intelligence Helps Businesses Reach People Where They Are

Mar 16, 2026

Elizabeth Tan, McCann Singapore’s behavioural sciences and insights manager explores how effective businesses should pay attention to cultural undercurrents and use culture as a planning framework

Burger King Crowns New King in Apologetic Oscars Ad

Mar 16, 2026

Created by BarkleyOKRP, the fast food chain’s new spot is led by brand president Tom Curtis and promises to treat customers like royalty in midst of comeback campaign

Uber Enlists Maura Higgins for Devious St Patrick’s Day IrishXit Campaign

Mar 14, 2026

With Maura Higgins leading the getaway, Uber and Mother New York are tapping into the peculiar pleasure of leaving the party early this St Patrick’s Day. LBB’s Tara McKerr catches up with the teams behind the work

Mercado Livre Makes Data Protection a Scratch-and-Save Habit

Mar 14, 2026

Campaign from GUT São Paulo encourages data protection when discarding packaging