Does It Look Desperate When Brands Use Pop Culture to Be Relevant?

Août 27, 2026

Born Licensing explains why the goal shouldn’t be to identify whichever celebrity, character or franchise currently has the highest profile, but should be to find the one that makes people understand and remember the creative idea

“We’ve Seen That Magic Trick Before”: Taj Critchlow on the Work That Deserves Immortality

Août 27, 2026

The Fela founder and three-time Immortal Awards juror talks to LBB’s April Summers about the work that stands the test of time, the return of human storytelling and why Canadian creativity needs to take more risks

Uber Takes On the Universe to Help Teens Manifest Their Best Year Yet

Août 26, 2026

Campaign from Mother New York and Arts & Sciences’ Adam & Dave taps into teen manifestation culture, offering a week of free Rides and Eats to help turn back-to-school dreams into reality

Curating the Future: From Vision to Investment-Ready Reality

Août 26, 2026

Imagination Saudi Arabia’s Sara Faisal discusses why Saudi Arabia is no longer funding growth alone it is structuring it, opening it, and curating it for investors

Avoiding Slop: Amit Shilton on Ethics and Being Deliberate When Using AI

Août 26, 2026

The vice president, AI innovation lead at Agnostic explores how AI will push creatives to make work that matters more, as part of LBB’s AI Spy series