Goafest 2026 Ends on a High, Celebrating Three Days of Bold Ideas and Creative Excellence

Mai 23, 2026

From insightful discussions and cultural commentary to award-winning creativity and unforgettable entertainment, the festival captured the resetting spirit of an industry constantly evolving, innovating and pushing boundaries

Peter McCann and Michael Borrelli Turn Friendship and End-of-Life Care Into Short Film Screened at Cannes

Mai 23, 2026

Publicis Groupe executive producer Peter McCann branches into independent filmmaking alongside Michael Borrelli’s directorial debut ‘The Last Day of Byron Bray’, a short film drawn from a real-life friendship, writes LBB’s Addison Capper

Snapchat’s ‘The Conversation Advantage’ Offers Brands a Path to Meaningful Engagement

Mai 23, 2026

Released in partnership with OM Media Trials, the study offers insight into what it takes to meaningfully connect with consumers, and is supported in Canada with a campaign inviting brands to ‘Say it in a Snap’, reports LBB’s Jordan Won Neufeldt

Engine Eases Travel Pain Points with Engine X Campaign

Mai 21, 2026

Noble People campaign spotlights the benefits of using the travel booking and management platform

Nike Reveals Cast of Characters Fronting Nike Football This Summer

Mai 21, 2026

Ahead of the FIFA World Cup 2026, Nike offers a sneak peak at the cast of athletes and celebrities that will front the brand’s marketing playbook this summer, reports LBB’s Abi Lightfoot