Publicis Leaders Move Into Challenger Mode, Point Staff at “The Same Boss”: The Work

Juil 20, 2026

As co-CEOs of Leo, Agathe Bousquet and Marco Venturelli tell LBB’s Brittney Rigby, alongside Aussie CEO Clare Pickens, “it’s kind of unbearable if you are alone,” and note a beefed-up Omnicom poses “very, very big competition”

Why Proving Incrementality in Marketing Is So Challenging and So Essential for Loyalty

Juil 18, 2026

Melissa Berger, chief solutions officer at Digitas, on the roadblocks to incrementality

The Growing Importance of Great Colourists with Taylor Schafer

Juil 18, 2026

The Modern Post colourist on her early mentors, how great colour grading elevates projects, and how the craft of grading has evolved as part of LBB’s Making The Grade series

Content Is No Longer Enough: dentsu, NFL and Warner Bet on Communities

Juil 18, 2026

During the panel ‘Entertainment as Cultural Power,’ held as part of dentsu day 2026, experts from dentsu, NFL Mexico, and Warner Bros. Discovery discussed how, in an environment saturated with content, the true differentiator for brands is no longer...

StarKist Names Tombras as Integrated Agency Partner

Juil 18, 2026

Charlie the Tuna returns as StarKist prepares to debut a new integrated campaign