Experiences Work. But Are Brands Investing in the Right Ones?

Juin 19, 2026

New Experiential Marketing Impact Report (EMIR) findings from Spiro suggest the choices marketers make before an event begins may have the greatest influence on what happens after it ends

How Experiential Marketing Is Closing the AI Trust Gap and the Work That Won 9 Awards

Juin 19, 2026

The team at Left Field Labs reflects on the 2026 Eventex and Ex Awards

Casa Batlló and HBO Max Wake Antoni Gaudí’s Dragon for Unique ‘House of Dragon’ Experience

Juin 19, 2026

Iconic Barcelona building to host artistic installation inspired by the HBO Original series, culminating in three monumental stained-glass windows forged by master glass artisan David Gibernau

It’s Polite to Be Creative: For Bertille Toledano, Effectiveness Means Not Wasting People’s Time

Juin 19, 2026

The Havas Creative Network president and Cannes Lions jury head discusses real-world impact, patient brand platforms, and why honesty guides the jury room, writes LBB’s Alex Reeves

DoorDash and Brooklyn Beckham Deliver Ultimate World Cup Prize with ‘Seat Drops’

Juin 18, 2026

Mojo Supermarket activation transforms Dasher-style delivery photos into clues that lead fans to hidden match tickets throughout the tournament