How Cultural Intelligence Helps Businesses Reach People Where They Are

Mar 16, 2026

Elizabeth Tan, McCann Singapore’s behavioural sciences and insights manager explores how effective businesses should pay attention to cultural undercurrents and use culture as a planning framework

Burger King Crowns New King in Apologetic Oscars Ad

Mar 16, 2026

Created by BarkleyOKRP, the fast food chain’s new spot is led by brand president Tom Curtis and promises to treat customers like royalty in midst of comeback campaign

Documenting the Rituals of a Recovering Alcoholic in ‘One Day at a Time’

Mar 14, 2026

ArtClass director Luke Jaden shares more about ‘One Day at a Time’, his short film documenting the daily rituals of recovering alcoholic, ‘Grandpa Ken’, with Little Black Book’s Abi Lightfoot as part of LBB’s Film Club series

Uber Enlists Maura Higgins for Devious St Patrick’s Day IrishXit Campaign

Mar 14, 2026

With Maura Higgins leading the getaway, Uber and Mother New York are tapping into the peculiar pleasure of leaving the party early this St Patrick’s Day. LBB’s Tara McKerr catches up with the teams behind the work

Mercado Livre Makes Data Protection a Scratch-and-Save Habit

Mar 14, 2026

Campaign from GUT São Paulo encourages data protection when discarding packaging