Canadian Tire Jumpstart Launches ‘Let It Out’ to Bring More Community Soccer Pitches to Canada

Mai 23, 2026

Created with Publicis Toronto, the integrated campaign supports Jumpstart’s commitment to build 25 inclusive soccer pitches across Canada by 2029, using football-inspired celebrations and youth energy to spotlight the importance of accessible places to play

Goafest 2026 Ends on a High, Celebrating Three Days of Bold Ideas and Creative Excellence

Mai 23, 2026

From insightful discussions and cultural commentary to award-winning creativity and unforgettable entertainment, the festival captured the resetting spirit of an industry constantly evolving, innovating and pushing boundaries

Peter McCann and Michael Borrelli Turn Friendship and End-of-Life Care Into Short Film Screened at Cannes

Mai 23, 2026

Publicis Groupe executive producer Peter McCann branches into independent filmmaking alongside Michael Borrelli’s directorial debut ‘The Last Day of Byron Bray’, a short film drawn from a real-life friendship, writes LBB’s Addison Capper

Snapchat’s ‘The Conversation Advantage’ Offers Brands a Path to Meaningful Engagement

Mai 23, 2026

Released in partnership with OM Media Trials, the study offers insight into what it takes to meaningfully connect with consumers, and is supported in Canada with a campaign inviting brands to ‘Say it in a Snap’, reports LBB’s Jordan Won Neufeldt

Canadian Centre for Child Protection Spotlights 1 Thing Politicians Won’t Do in Emotional PSA

Mai 21, 2026

Created by No Fixed Address, ‘You Would Do Anything’ calls out the lack of regulations preventing technology-facilitated sexual violence against youth, whilst serving as a love letter to the lengths parents go to protect their young, reports LBB’s Jordan Won...