Sep 8, 2025
If influencer compliance conversations in your market have been shaky, this is your chance to see a European-wide initiative that is setting a new benchmark. 💡 Did you know? From 2026, dentsu Spain will only collaborate with influencers who have completed...
Sep 3, 2025
The answer, in short: yes. Especially when your work appears in regulated digital services like streaming, e-commerce, or banking platforms. That’s why EACA has created an exclusive resource, built specifically for our members, to help you make sense of the law...
Août 22, 2025
The chief executive officer of the trade organisation European Association of Communication Agencies (EACA), Charley Stoney, expects companies to focus on local European markets in their marketing as a result of the 15% tariffs the US imposed on the EU. As of 21...
Juin 19, 2025
“The objective is to propose best practices aimed at partnership selection and move away from the traditional concept of ‘pitching,’ which is challenging to both agencies and clients alike, embracing a new mindset focused on selection. The time has come to rethink the...
Juin 11, 2025
This figure represents a sharp rise in resource demands compared to past years and underscores what many in the industry are calling an unsustainable model. “With agencies spending over 650.000 € per year just to pitch, they would need to win business worth at least 7...
