Avr 25, 2026
In the age of AI, people are craving something more human. Cecelia Girr, strategy director of Backslash, talks to LBB’s Laura Swinton Gupta about the ‘Proof of Human’, the theme of the 2026 Edges Report
Avr 25, 2026
McCann New York’s global campaign for the instax mini 13 turns a self-timer feature into a story about friendship, surprise and the beauty of an imperfect shot – LBB’s Tará McKerr catches up with the brand and agency to find out more
Avr 25, 2026
Set to Noah Kahan’s ‘Maine,’ the campaign marks the retailer’s first work with its AOR Chemistry, spotlighting everyday life, local producers and the communities across the Northeast of the US
Avr 25, 2026
Created by Boys+Girls for the Marie Keating Foundation, the campaign uses subtle embossing and real-world executions to highlight symptoms that are often mistaken for everyday issues
Avr 24, 2026
McDonald’s New Zealand debuts the McMullet, Vaseline depicts the violence of love, and Publix’s dog puppets express themselves through pie in this colourful round-up of the week’s best work
Avr 24, 2026
The Spike Lee directed film brings together Thierry Henry, Rachel Yankey and Aaron Pierre alongside a host of Gooner greats, legends and current players to capture the humour, debate and financial fluency of modern football supporters
