London Alley Signs Director Boni Mata

London Alley Signs Director Boni Mata

At London Alley, Boni Mata recently directed the ‘Illuminate’ music video from Jessie Reyez and Elyanna which was part of the official 2026 FIFA World Cup soundtrack
Why Editors Will Shape the Next Wave of Branded Entertainment

Why Editors Will Shape the Next Wave of Branded Entertainment

As brands move beyond one-off campaigns and towards recurring formats and fully-fledged entertainment IP, the editors who can shape real emotion and character are becoming more important than ever, writes Alexander Jamieson, co-founder and managing partner of No...
5 Minutes with… Ariel Rechtshaid

5 Minutes with… Ariel Rechtshaid

The three-time Grammy award-winning music producer and founding partner and CCO of Heavy Duty Projects tells LBB’s Abi Lightfoot about his high school band days, creating music that people actually want to listen to, and pushing into new creative territories