Fredrik Bond Joins Park Pictures for US Representation

Mai 11, 2026

Exclusive: “I’m just getting started,” says director Fredrik Bond after leaving MJZ following more than two decades. He speaks with LBB’s Abi Lightfoot alongside Park Pictures co-founders Lance Acord and Jackie Kelman Bisbee

Is ‘The Devil Wears Prada 2’ a Brand Partnerships Trendsetter?

Mai 9, 2026

LBB’s Ben Conway speaks to marketers and creatives behind Google, Starbucks, TRESemmé, Grey Goose and smartwater’s sequel tie-ins, asking what brands can learn from these collaborative campaigns

Achieving Meaningful DEI Progress at a Time of Uneven Investment

Mai 9, 2026

Publicis Groupe Canada’s manager, diversity and inclusion, Juanita Kwarteng, chats with LBB’s Jordan Won Neufeldt about the state of DEI both locally and abroad, and what it takes to make meaningful progress given the current state of the world

Canadian Blood Services Reframes Blood Donation as Self-Care with a Pulse

Mai 9, 2026

Canadian Blood Services premieres the second act of ‘Who’s Saving Who’ platform from Diamond, encouraging Canadians to experience what giving blood feels like

Cathay Pacific Brings Asia Closer with Ethical AI Art Platform Artfair by Bria

Mai 9, 2026

Publicis London and Cathay Pacific’s new mural-led activation, for campaign ‘Asia just got closer’, is the first live work created using Artfair by Bria

Rethink Earns B Corp Certification Across North America

Mai 9, 2026

Indie agency recognised for meeting the highest standards of social and environmental performance, accountability, and transparency