LiveScore and Hashtag United Launch Landmark Front-of-Shirt Partnership Deal

Juin 18, 2026

The three-year partnership deal is set to supercharge Hashtag United’s growth on and off the pitch, and showcases LiveScore’s dedication to the non-league men’s & women’s games

Dana Tahir: “The Best Ideas Rarely Begin with What a Brand Wants to Say”

Juin 18, 2026

The Cannes Lions Jury President and HAVAS Red Middle East CEO believes that understanding cultural quirks and their impact on behaviour is the basis of the best PR campaigns

Snapchat Puts Fans’ Unfiltered Match-Day Meltdowns Centre Stage for the World Cup

Juin 17, 2026

Snapchat transforms iconic football moments into reactive global campaign ‘So, about that Snap’

Women’s Aid Exposes ‘The Other Kick Off’ to Highlight Domestic Abuse During World Cup

Juin 17, 2026

Ahead of England’s debut match, the out-of-home campaign from ELVIS spotlights the estimated moment domestic abuse is most likely to surge

Leroy Merlin Transforms Neighbourly Notes Into Promo Codes

Juin 17, 2026

Campaign from BETC aims to prevent neighbourly disputes

Sophie Faricy on the Often Overlooked Value of Music Within Advertising

Juin 17, 2026

The Native music supervisor and executive producer on sonic trends, and the increasing importance of music in a world quickly embracing AI, as part of LBB’s Beat Brief: Music as Strategy series