What the 2026 World Cup Is Teaching Brands About Cultural Authenticity

Juil 17, 2026

LBB’s April Summers explores why millions of Americans are choosing Spanish-language World Cup broadcasts – and what brands should learn from it

Cheil Australia Promotes Kim Le Gras to General Manager, Campaign and Creative

Juil 17, 2026

With 20 years of agency and brand leadership across DDB, Grey London, Hogarth, and AnalogFolk, Kim will oversee all creative and campaign output across the agency’s client portfolio

Specsavers Takes Over ICON with Larger-Than-Life Outdoor Execution

Juil 17, 2026

The brand transformed a Melbourne out-of-home landmark into a giant ‘Should’ve gone to Specsavers’ moment, LBB’s Tom Loudon reports

AUNZ Work of the Week: Cancer Council Victoria and FINCH

Juil 17, 2026

From anxious hospital visits to a first day back at school, ‘Hope discovered daily’ reframes cancer researchers as second-chance architects, LBB’s Tom Loudon writes

Toyota Turns All Blacks and Black Ferns Tries into Grassroots Funding

Juil 17, 2026

The initiative attracted entries from more than 70% of New Zealand’s grassroots rugby clubs during the first three Nations Championship matches

Truce Signs Photographer and Director John Laurie

Juil 16, 2026

“In today’s creative landscape, the photographer who can also direct motion is highly sought-after,” executive producer Elise Trenorden explained