3 Decisions That Make or Break an Activation

3 Decisions That Make or Break an Activation

Chelsey Burnside, executive creative director and co-founder at Academy, on why the difference between a forgettable stunt and a brand-building activation comes down to what you choose to solve before production begins
Why Halifax Tides Rolled Out a Special Collection to Celebrate Pride

Why Halifax Tides Rolled Out a Special Collection to Celebrate Pride

The NSL team’s director of marketing and communications, Emily Vincent, and Shortstop’s Sam Archibald chat with LBB’s Jordan Won Neufeldt about the ties between women’s soccer and the 2SLGBTQIA+ community, and what it took to weave moments of Halifax queer history...
Annual Cannes Global Producers’ Dinner, in Photos

Annual Cannes Global Producers’ Dinner, in Photos

Hosted by Little Black Book, Comcast Technology Solutions, Cape.io, and Murphy Cobb, the Cannes dinner brought together 90 top industry leaders for a relaxed evening to remind ourselves why this industry is at its best when it’s together