CFL Celebrates Drama of the Game with New ‘It Just Hits’ Brand Platform

Created by Memory, the league’s latest campaign marks an evolution of the successful ‘Keep It Unreal’ branding, and signals a new era for the way football is played, appreciated and […]

Created by Memory, the league’s latest campaign marks an evolution of the successful ‘Keep It Unreal’ branding, and signals a new era for the way football is played, appreciated and viewed in Canada, reports LBB’s Jordan Won Neufeldt