Dazed Studio’s Basem Tash on Making Work That Lives Beyond the Screen

The junior designer discusses creating live cultural moments for the likes of Reebok and Oakley, the limits of overly polished brand work and why authenticity cannot be reduced to a […]

The junior designer discusses creating live cultural moments for the likes of Reebok and Oakley, the limits of overly polished brand work and why authenticity cannot be reduced to a visual formula, writes LBB’s Tará McKerr