EACA Reports

VoxComm’s new report, Redesigning the Agency Value Model, explores how agencies can move from effort-based billing to outcome-led remuneration and protect value in the age of AI.

94% of CMOs believe agencies can be true partners, but 65% of pitches result in an agency change.
Based on a survey by Kantar, EACA is unveiling the CMOs’ Expectations Report, a pioneering pan-European study uncovering what brands really expect from their agency partners in the future.

Key findings from nearly 4000 agency professionals across Europe on optimism, challenges, and workplace wellbeing.

Quick, actionable tips to help agencies integrate accessibility into campaigns and content creation.

An updated best-practice framework backed by all major global agency networks, offering clear guidance for advertisers and agencies navigating today’s evolving third-party media audit landscape.

EACA’s pitching survey reveals the unsustainable financial and human cost of pitching, with agencies spending over €650.000 annually on average.

A new framework co-developed by VoxComm and WFA to replace inefficient pitch practices with a people-first, transparent, and structured approach to agency selection, fostering stronger, more effective partnerships.

A practical guide to navigating political advertising regulations across Europe ahead of the elections.

This guide helps agencies prepare for the upcoming European Accessibility Act, outlining how to embed accessibility into communications, campaigns, and creative production to meet legal and ethical standards

A practical explainer for agencies on how to align campaigns with the CAN Children’s Rights and Wellbeing Code, covering key principles like safety-by-design, privacy, and responsible practice in digital environments.

This EACA guide explains how communications agencies can comply with the DSA’s new age assurance rules, outlining when age verification is required, approved technologies, and privacy-first approaches to protect minors online.

This Kantar x Effie Europe booklet explores what makes award-winning campaigns stand out today – offering insights on branding, creator partnerships, and cross-channel coherence, with real case studies from leading brands.

This report exposes the gender gap in creative awards across Europe and offers ten actions to boost visibility and recognition of female creatives.

A comprehensive playbook from EACA’s Accessibility Task Force on building inclusive, accessible work environments.

A practical playbook tackling the female talent drain in advertising, featuring strategies and best practices to retain and empower women across all career stages.

An exploration of how purpose-driven healthcare agencies are raising creative standards and driving meaningful impact in a regulated industry.