“Golf Is Boring:” How Bryson DeChambeau and YouTube Made the Sport Cool

The US golf champion is now as accomplished a content creator as an athlete. He told the Palais at Cannes Lions 2026 how he made that happen, writes LBB’s Cathy […]

The US golf champion is now as accomplished a content creator as an athlete. He told the Palais at Cannes Lions 2026 how he made that happen, writes LBB’s Cathy Meyer-Funnell