In a wide-ranging interview with LBB’s Brittney Rigby, Dentsu’s global creative partner weighs in on why agencies have a tough job selling uncertainty, the golden era of ‘Dumb Ways to Die’, and how learning to type 120 words a minute made him a writer
John Mescall: We’ve “Mastered Ads”. Now, Agencies Need to Follow The Problem
In a wide-ranging interview with LBB’s Brittney Rigby, Dentsu’s global creative partner weighs in on why agencies have a tough job selling uncertainty, the golden era of ‘Dumb Ways to […]