MacBook Neo Sparks Viral Buzz After Unexpected Connection with NCT Fandom

Fuelled by the fan-made ‘Neo Got My Mac’ trend, Apple Korea and creative agency TBWAMedia Arts Lab respond with a playful reimagining of the campaign inspired by NCT culture

Fuelled by the fan-made ‘Neo Got My Mac’ trend, Apple Korea and creative agency TBWAMedia Arts Lab respond with a playful reimagining of the campaign inspired by NCT culture