Rich Silverstein’s 15-Year Passion Project: Using AI to Pitch a Broadway Musical

Rejecting tech as a replacement for human craft, the advertising legend took to he Cannes stage to reveal how he harnessed AI as a collaborative tool to visualise a dark, […]

Rejecting tech as a replacement for human craft, the advertising legend took to he Cannes stage to reveal how he harnessed AI as a collaborative tool to visualise a dark, satirical Broadway musical about the Cuban Missile Crisis