Join Europe’s leading agency CEOs, procurement leaders and policymakers for a high-level conference on 27th March in Lisbon (The One Palácio da Anunciada) exploring how our industry is transforming and what that means for your business model.
We encourage you to invite your most important client and attend together. This is a unique opportunity to openly address the future of the agency–client relationship side by side.
Key conversations include:
- How Procurement perceives the new agency model, with direct feedback on the VoxComm Guidance Paper “Redesigning the Agency Value Model” (launching on 2nd March 2026)
- A strategic fireside conversation between Stephan Loerke (WFA) and Christian de la Villehuchet (EACA) on the collective future of our industry.
RSVP today at lina@eaca.eu to secure your place and be part of what’s next for the advertising sector!
AGENDA
1. Transforming the Agency/Client Relationship
- Grand Effie Portugal 2025 Winners:
Maria do Carmo Silveira, Ageas – Médis Portugal
João Ribeiro, SaTG - Grand Prix CCP (Portuguese Creative Club) 2025 Winners:
Carla Coelho, IKEA
Susana Albuquerque, UZINA
2. Transforming the Agency Business Model: How Procurement Perceives the New Agency Model & Feedback on the VoxComm Guidance Paper
- Speakers & Panel discussion – moderated by Fiona MacArthur, Chief Growth Officer EMEA, dentsu
Daniel Ebert, Head of Global Procurement, Beiersdorf
Rebecca Bellairs, co-Founder and CEO, pitchd.ai
3. Transforming the Industry Together
- Stephan Loerke, CEO, WFA & Christian de la Villehuchet, EACA – Fireside chat
4. Transforming How Generations Interact: IPSOS
5. Transforming How We Work with Policy Makers
- First Vice President, European Parliament, Sabine Verheyen to announce the introduction of “Effie for Democracy”
- The EU Policy Impacting Our Industry – Mónika Magyar/ANO