The Value of Advertising Breakfast in the European Parliament

The Value of Advertising Breakfast is a joint initiative to be held at the European Parliament, hosted by MEP Manuela Ripa. It will bring together policymakers and industry stakeholders to highlight the creative, cultural, economic, and democratic value of advertising, including its contribution to innovation, growth, employment, and media plurality in Europe.

Tuesday, 3 March 2026 – 8:00-9:30 CET @ European Parliament, MEP Salon, Brussels

The Value of Advertising Breakfast is a joint initiative to be held at the European Parliament, hosted by MEP Manuela Ripa. It will bring together policymakers and industry stakeholders to highlight the creative, cultural, economic, and democratic value of advertising, including its contribution to innovation, growth, employment, and media plurality in Europe.

AGENDA

Session 1: The Value of Advertising for Europe’s Competitiveness & Brands

Christian de la Villehuchet, Global Chief Client and Integration Officer, Havas & President of EACA

Aurélie Denayer, Branding, Communication and Media Lead, Proximus

Daniel Knapp, Chief Economist, IAB Europe

Headshots of three speakers for the Value of Advertising event: Christian de la Villehuchet (Havas & EACA), Aurélie Denayer (Proximus), and Daniel Knapp (IAB Europe).

Session 2: The Value of Advertising for Europe’s Media & Democracy

Nick Botton, Senior Policy Associate, AWO Agency

Wilfried Celis, Director Strategic Partnerships & Public Affairs, DPG Media

Questions & Answers

Headshots of two additional speakers for the Value of Advertising event: Nick Borton (AWO Agency) and Charley Stoney (EACA).

Creative Close: Advertising in the Public Interest

Examples

European Parliament – Pass it on – Use your Vote

AXA – “Three Words”

Innocean – Campaign4Good – Protection of Minors Online

Grid of co-organiser logos for the Value of Advertising event, including EDAA, FEDMA, AER, Advertising Information Group (AIG), EMMA, ACT, EACA, egta, WFA, ENPA, IAB Europe, and EPC.