Août 22, 2025
The chief executive officer of the trade organisation European Association of Communication Agencies (EACA), Charley Stoney, expects companies to focus on local European markets in their marketing as a result of the 15% tariffs the US imposed on the EU. As of 21...
Juin 19, 2025
“The objective is to propose best practices aimed at partnership selection and move away from the traditional concept of ‘pitching,’ which is challenging to both agencies and clients alike, embracing a new mindset focused on selection. The time has come to rethink the...
Juin 11, 2025
This figure represents a sharp rise in resource demands compared to past years and underscores what many in the industry are calling an unsustainable model. “With agencies spending over 650.000 € per year just to pitch, they would need to win business worth at least 7...
Juin 10, 2025
In response to increasing demand for a centralised space to promote European advertising news, the partnership offers EACA members the opportunity to submit press releases in their native language, which LBB will automatically translate into English and publish on...
Juin 5, 2025
Creating Momentum in Uncertainty will bring together agency leaders, partners, and peers from across Europe for an open and inspiring conversation on how we navigate challenges and seize opportunities collectively. Join us on Wednesday, 18 June from 09:00 to 11:00 CET...
Juin 4, 2025
Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a...
