Snapchat Puts Fans’ Unfiltered Match-Day Meltdowns Centre Stage for the World Cup

Juin 17, 2026

Snapchat transforms iconic football moments into reactive global campaign ‘So, about that Snap’

Women’s Aid Exposes ‘The Other Kick Off’ to Highlight Domestic Abuse During World Cup

Juin 17, 2026

Ahead of England’s debut match, the out-of-home campaign from ELVIS spotlights the estimated moment domestic abuse is most likely to surge

Leroy Merlin Transforms Neighbourly Notes Into Promo Codes

Juin 17, 2026

Campaign from BETC aims to prevent neighbourly disputes

Sophie Faricy on the Often Overlooked Value of Music Within Advertising

Juin 17, 2026

The Native music supervisor and executive producer on sonic trends, and the increasing importance of music in a world quickly embracing AI, as part of LBB’s Beat Brief: Music as Strategy series

For Ace Norton, Canada is Someplace Nice

Juin 16, 2026

The director signs with Toronto-based production company as his career continues to ascend

“Cake on Cake Never Wins”: Pelle Sjoenell on Film’s Unique Power at Cannes Lions

Juin 16, 2026

The 2026 Film Lions jury president believes Cannes Lions’ original category will outlast every other that follows, and says the industry’s biggest trends move like tides, returning as their opposites, writes LBB’s Addison Capper