Talent is on everyone’s lips, from big holding groups to National Associations. The communications industry is facing a talent crisis, both on the recruitment side and the retention of employees. On the one hand, the younger generations have different expectations when it comes to working in advertising – and the pandemic enhanced new ways of working, a need for flexibility and a clear separation line between work and life. On the other hand, people started migrating to greener pastures: 1 in 7 advertising people will likely leave the industry for good.

The talent topic unites several of EACA’s work streams: DEI, and our commitment to making the industry a more welcoming one for absolutely everyone, edcom, the network of universities from across the continent, the education task force and our National Association’s work to increase the reputation of the industry, as well as our partnerships with other organisations and associations for whom talent, or the lack of it, is also a genuine concern.

EACA proudly introduces its Young Board, an initiative designed to amplify the voices and talents of emerging professionals in the advertising industry. This group recognizes Gen Z’s invaluable contributions, providing a dynamic space for young professionals and a unique opportunity for monthly exchanges with peers and EACA members, mentorship from senior agency professionals, and collaboration on European initiatives aligned with their aspirations.